The impact also can be seen through recent performance throughout the session IPA sub-segment of craft beer. The Session IPA innovation is led by Boston Beer Co.’s Sam Adams Rebel Anytime Session IPA.” “In the latest 13 weeks, there were 62 Session IPA brands introduced to the U.S. “Brewers may be interested in broadening their product portfolio, and the Session IPA style may offer additional consumer benefits that are not found in other products in the brewer’s line up,” he says. Livingston highlights that data like this illustrates the potential of the session IPA sub-segment. Additionally, Founders’ All Day IPA sales grew more than 50 percent in the latest 13-week time period compared with 2017, he says. Citing IRI data for multi-outlet/convenience stores, Livingston reports that the craft brew accounts for nearly 70 percent of market share based on case sales among session IPAs.
Leading the session IPA sub-segment is Founders’ All Day IPA.
